Streaming services are predictably among the big winners of the pandemic - but streaming is different, and Twitch’s statistics are particularly noteworthy. It’s not just moving, say, moviegoers from the cinemas to the couch; it’s a different type of content, successfully taking many hours of viewer attention away from other genres.
So, in one year, viewing hours have doubled. And in doing so, the absolute numbers hit six and a whopping billion hours in the first quarter of 2021.
Movie theaters can start sweating a little bit ;)